EDITOR’S NOTE: Updates appear at the end of this post.
Edmonton, Alberta 4:50PM CDT – The Empire Avenue Team announced via twitter this afternoon that ten new make that eleven correction twelve(?!?) 13 new Secret Achievements by Empire Avenue CEO Duleepa Wijayawardhana (e)DUPS himself, 3 new Secret Achievements by Social Engineering Architect Ray Lambe (e)RGL , and who knows how many others by the rest of the team, have been added to Empire Avenue. Official Spokestwitterer @EmpireAve hinted publicly that one Secret Achievement, “The Rudiger” can be discovered by showing some love to everyone’s favorite former Server Room Intern and newly-minted Marketing Department Employee, Rudiger Esquirel (e)SQRL.
As a result, Rudiger has received a hurricane of shouts on his profile from admirers pledging their true love to the recently re-employed rodent. No word yet on how heartbroken hamster hound Eleanor Thibeau (e)LDYHXC is taking the news. EDITOR’S NOTE: I guess that’s one way (e)DUPS can boost morale amongst formerly disgruntled interns.
Thanks to the investigative efforts of Chris Latko (e)CLATKO, Joanne Costello (e)COSTE, Doug Walters (e)DARING and a few others in John Moore’s (e)JMOORE Mad Social Ecosystem Community, the names of five secret achievements have been previously discovered, but the actual method of acquiring these achievements still remains a (maddening) secret. These first five achievements are named for Empire Avenue team members:
- THE TOM – Tom Ohle (e)TOM – VP of Marketing and Media Relations (aka #hottom)
- THE BRAD – Brad Grier (e)BGRIER – Social Media Guy and Fleet Commander
- THE DUPS – Duleepa Wijayawardhana (e)DUPS – Empire Avenue CEO
- THE AARON – Aaron White (e)BIGA – Director of Digital Alchemy
- THE ROBERT – Robert Kallir (e)KALLIR – Empire Avenue COO
A source inside the company confirmed to THE INFLUENCIER that secret achievements named for EVERY Empire Avenue Team member now exist.
Other secret achievements that have been previously uncovered include “Shapeshifter” and “You’ve Caught a Squirrel!”
UPDATE – July 14 2:15AM CDT
According to a source within the company, the total number of secret achievements available in the site continues to expand. At least 6 achievements have been developed but not yet released into the Empire Avenue site. The list of named secret achievements currently in the system as known to THE INFLUENCIER to this point is as follows:
- The Tom
- The Brad
- The Dups
- The Aaron
- The Robert
- The Ray
- The Todd
- The Ric
- The Boris
- The Niall
- The Marduk
- The Rudiger
- The Mike
- You Caught a Squirrel
- Friday the 13th
- Lucky Number 8
- (Wo)Man in the Mirror
- Window Shopper
- The Cool Kid
- The Prospector
- Know when to hold em
- Know when to walk away
UPDATE September 28 12:06 AM CST
THE INFLUENCIER has it on good authority that the secret to unlocking THE DUPS achievement has something to do with a bird. Yes, a bird.
EDITOR’S NOTE: If you have discovered one of the Secret Achievements, have a hot tip or a lead on this breaking story, please let us know in the comments below. However, THE INFLUENCIER requests that you DO NOT explicitly reveal the method of acquisition of a particular Secret Achievement in order to preserve the mystery for those of our readers who enjoy the thrill of the chase. If you do have a spoiler you wish to share, please consider posting it in one of the Empire Avenue community discussion threads that has sprung up around this topic (such as in Joanne Costello’s (e)COSTE Political Thinking Community or John Moore’s (e)JMOORE Mad Social Ecosystem Community), and direct readers there, or contact THE INFLUENCIER directly.