One way to increase your value on Empire Avenue is to start blogging. The challenge is, you have to keep blogging — to build an audience, to entice new investors, to hold on to your current shareholders.
If you stop for any length of time, it’s that much harder to get started again. Though, if you do stop, the best advice is to just shake the rust off and get back at it. If you’re lucky, maybe some random squirrel will go berzerk and you’ll have something to write about. If not, you’re on your own.